Selasa, 08 November 2016

Styles of Business Letter



TUGAS SOFTSKILL
BAHASA INGGRIS BISNIS


Hasil gambar untuk logo gundar


AKBAR
20113542
4KB01




UNIVERSITAS GUNADARMA
2016




Styles of Business Letter
The following pictures show what a one-page business letter should look like. There are three accepted styles. The horizontal lines represent lines of type.


Block Style
ü The letter on the next page is a response to an inquiry, written on headed stationery in BLOCK STYLE. Notice how all the parts are even with the left margin (left justified) and there is no paragraph indentation. It contains the Main Parts and the Special Parts of a business letter.­


Semi-block Style
ü The letter on the next page is a response to an inquiry, written on headed stationery in SEMI-BLOCK STYLE. Notice the position of the date, the closing, and the signature and that the paragraphs of the body are indented 2-3 spaces. Note that the first paragraph is NOT indented. It contains the Main Parts and the Special Parts of a business letter.

Inquiry Letter
ü The following letter is an inquiry (also spelled enquiry) from a potential customer. It is written on headed stationery in SEMI-BLOCK style.


Response Letter
ü The following letter is a response to the inquiry letter. It is written on headed stationery in BLOCK style.­


Letter of Thanks
ü The following letter is written in SEMI-BLOCK style and contains only the Main Parts of a business letter. It expresses thanks for a favour done. Note that it uses the British style of SALUTATION and CLOSING.­


Introduction Letter
ü The following letter is written in BLOCK STYLE and uses only the Main Parts of a business letter. It introduces the name of a colleague to someone known to the writer in the same field of expertise.


Reference

Part of Business Letter




TUGAS SOFTSKILL
BAHASA INGGRIS BISNIS


Hasil gambar untuk logo gundar


AKBAR
20113542
4KB01




UNIVERSITAS GUNADARMA
2016




Part of Business Letter

·         Business Letter
A business letter is usually a letter from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of contents, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a permanent written record, and may be taken more seriously by the recipient than other forms of communication.

·        Purpose
v Used as a way to communicate to companies
v Used to request information, send information, give feedback on products or for dozens of other reasons

·        Why So Picky ?
v Must look professional
v Gives first impression that a potential client or buyer receives about you
v Shows your maturity and professionalism




Block Style Format


v In the block format, all parts of the letter are started at the left margin.
v The body of the letter is single spaced, with one line left between each paragraph.
v The paragraphs are notindented.





The Parts of the Business Letter
Ø Heading
Ø Inside Address
Ø Salutation
Ø Body
Ø Closing
Ø Signature


Heading
ü Is the address of the sender
ü May have a letterhead with this information already imprinted
ü Should include the following:
§  The sender’s address
§  The senders mailing address
§  (optional) phone number and e-mail address
§  Date being sent

The Importance of the Date
ü Should be written out in full
§  Example: April 25, 2005
§  If using a company letterhead, date line should be typed three lines below heading
§  If using a return address, type date line directly below the return address, leaving no spaces

Inside Address
ü Is the name and address of the person or business that you are sending the letter to, otherwise known as the addressee.
ü Type the inside address on the fourth line under the date line.
ü Should contain the same information that will be used on the envelope.


Salutation
ü Is the letter's greeting.
ü Typed two returns underneath the inside address.
ü Includes the addressee's name and courtesy title along with the greeting. Example: Dear Mrs.Pipes



Body
ü Is where you discuss the purpose of the letter
ü Begins two returns below the salutation
ü Should be single spaced with two spaces between each paragraph



Closing

ü Is a courtesy signal at the end of each letter, sometimes called the complimentary closing
ü Should be typed two returns below the body of the letter
ü Must be kept professional
ü Use Sincerely, Cordially, Regards, and Respectfully to name a few


Typed Name and Signature
ü Is the writer's name typed on the fourth return following the complimentary close
§  The writer's title (if any) should be on the line directly below the name.
§  The space in between the complimentary close and the typed name, is to be used for the writer's signature

 

Special Parts of a Business Letter
ü In addition to the six regular parts of a business letter, sometimes special or optional parts are necessary or wanted by the writer:­


The Reference
ü This consists of the word Ref (short for Reference) followed by a colon (:) and specific information, often a serial or reference number. It is usually placed between the date and the inside address.


The Attention Line
ü When a letter is addressed to a company or organization rather than an individual, an attention line may be given to help in mail delivery.
NB An attention line is never given when the inside address contains a person's name.
ü Attention lines are typically directed to: Sales Division, Personnel Manager, etc. or it may contain the individual's name. The attention line contains the word Attention (or Attn) followed by a colon (:) and the name of the office, department or individual. It is placed between the inside address and the salutation.

The Subject Line
ü The subject line is used to immediately draw the reader's attention to the subject of the letter. It consists of the word Subject followed by a colon (:) and a word or words of specific information. The position of the subject line is not standardized. It may appear to the right of the inside address, or centred on the page below the inside address or below the salutation. It is commonly placed below the salutation, as shown below.




The Title or Section Name
ü This is placed one space below the typewritten signature to identify the writer's position and/or the section s/he works in.




The Identification Line
ü When the person whose signature appears on the letter is not the person who typed the letter, there is an identification line. It consists of two sets of initials separated by a colon. Usually, the sender's initials are capitalized and the typist's are in lower case. The identification line is two spaces below the signature and even with the left margin.


Enclosure
ü When something is enclosed with the letter, an enclosure line is usually typed one space below the identification line and even with the left margin. If there is no identification line, the enclosure line is two spaces below the signature. It is usually written Enc followed by a colon (:) and information.

Copies to (cc:)
ü When a copy of a letter is sent to another person, the letters cc followed by a colon (:) and the name of the person to whom the copy is being sent is typed one space below the enclosure line (or the identification line if there are no enclosures). If there is no identification line, it appears two spaces below the signature. The letters ‘cc’ traditionally stand for ‘carbon copy’.



Reference